Ampverse Group, a gaming and entertainment company, announced the launch of its new full-service marketing agency, Ampverse Pulse, aimed at engaging gaming and entertainment communities across Southeast Asia, India, and MENA (Middle East and North Africa). According to the company, Ampverse Pulse is an expansion of the group’s marketing solutions unit and will offer brands and game publishers a range of services, including gaming influencer strategy, in-game advertising, user acquisition, media planning, and white-labelled tournaments and events.

Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency which deeply understands youth culture given our gaming DNA. Ampverse Pulse is a testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation,” Charlie Baillie, chief executive officer, Ampverse Group, said.

From what is understood, this launch follows the group’s work with over 300 global brands and game publishers. The company claims to draw insights from Ampverse Group’s ecosystem of media assets and commerce products.

“Working with Ampverse Pulse has been an outstanding experience for Arena Breakout. The incredible network of gaming and entertainment influencers Ampverse provided has driven immense traffic and excitement around Arena Breakout, leading to remarkable performance,” Aria Wong, senior brand manager, overseas marketing team, MoreFun Studio, Tencent shares, added.

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Source: www.financialexpress.com

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